Born to Win Combat Sport Competition
A flyer system for a semi-contact promoter running sanctioned point Muay Thai and point boxing across the western United States. Running since 2021, the circuit has hosted more than 200 events and kept growing its audience every season.
- Event flyers
- Fight cards
- Infographics
- Mat print
- Step-and-repeat
Event graphics for a sanctioned circuit
- Client
- Born To Win Combat Sport Competition
- Year
- 2021 – 2026, ongoing
- Scope
- Event flyers, fight cards, infographics, mat and backdrop print
- Sanctioning bodies
- IKF Point Muay Thai · PBSC Point Boxing Sparring Circuit · Full Rules Muay Thai · WKC
- Territory
- USA West Coast
Born To Win promotes semi-contact competition and sanctions it through the International Kickboxing Federation and the Point Boxing Sparring Circuit. Every event carries three or four governing marks, a venue, a date, a phone number and a registration URL. That is a lot of obligatory information for a square that has to work at thumbnail size in an Instagram feed.
The system solves it by fixing the frame and letting the fight change. Sanctioning marks sit top-left, the Born To Win mark top-right, the discipline name takes the largest type in the composition, and the date, venue and address stack in a fixed order at the foot. Photography and colour are the only variables — so a promoter can post twelve events in a season and each one still reads as the same circuit.
The mark and its lockups
Horizontal lockup
Rally lockup
Circular badgeThe figure with raised arms is the constant. Bracketed by an orange right-angle rule it becomes the corner mark used on every flyer; set inside a ring of type it becomes the badge printed on the competition mat. The script rally lockup is the only piece that speaks in the first person, so it is kept for apparel and crowd-facing print rather than event artwork.
Colour
Orange, black and bone belong to Born To Win and never change. Each sanctioned series gets one accent that governs its flyers, which is why a red flyer and a gold flyer still read as the same promoter — the accent moves, the frame does not.
What the work has to say
A selection from the event flyers archive
A sample of event flyers across states and series. Click any sheet to read it full size.
Nineteen bouts on one sheet
The Fight Night Gala card carries thirty-eight fighters, their gyms, their nicknames and their sanctioning body, plus a main and co-main event. Portraits are cut out and paired head-to-head at a fixed size, so the hierarchy comes from position on the grid rather than from scaling anyone up. The two championship bouts get the top row and the remaining matches read left to right in running order.
Official fight card · Delta Hotels Ontario Airport · 19 December 2025Two pieces that had to argue, not announce
Recruiting gyms and reassuring parents needs a different sheet from selling a date. Both drop the arena treatment for a light ground and a plain reading order.
The badge, printed at floor scale
Bouts are fought on mats rather than in a ring, which makes the floor the most photographed surface at every event. The badge is centred inside concentric orange rules that read as a target from the stands and as a frame in broadcast overheads. Set on a textured near-black so scuffs and shoe marks disappear into the print.
A backdrop that survives cropping
Press-wall photographs are always cropped, usually badly. The artwork alternates full lockups with wordmark-only rows on a checker of desaturated event photography, so any crop tight enough to hold a fighter still holds a complete mark. A QR code sits at both top corners, where a phone camera can reach it.
On frame · 8 × 8 ft freestanding
Flat artwork · repeat and QR placementBook me for a one-off, a full campaign, or a monthly retainer — and stop re-briefing a new designer every time.
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