Case study

FC Hut

Colour palette direction for a fast-casual burger, pizza and sub brand, applied across a season of social posts and print pieces. Logo pre-existing — not part of this work.

Social contentPrint postersColour system
FC Hut — Your New Hangout Spot social banner

FC Hut is a fast-casual restaurant brand serving burgers, pizza and subs. This project covers the colour palette carried across its social media content — a consistent red, charcoal and mustard system built to read at thumbnail size.

02 · System

Colour palette

Signal red
#C0392B
Charcoal ink
#1A1A1A
Mustard gold
#E8A93D
Bone white
#F5F0E6

Red carries appetite and urgency across every post; charcoal grounds it for contrast and premium feel; mustard gold picks out a single word per headline; bone white keeps body copy legible on both.

03 · Burgers

Burger campaign

04 · Pizza

Pizza campaign

05 · Subs & seasonal

Sub sandwich & seasonal content

06 · Print

Poster set

07 · Packaging

Packaging

The same red and bone-white system carried onto the physical order: a branded burger clamshell, fries carton and cup, so the packaging on the table reads as the posts that brought the customer in.

FC Hut · Colour direction · Logo pre-existing

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