Case study · 2024–2025

Nirvana Inn

Social media branding and a supporting design system for a hotel complex in Sylhet, Bangladesh — palette, type direction, print collateral and a season-round calendar of social posts.

Hotel logo pre-existing, not designed as part of this project.

Design systemSocial mediaPrint & packaging

01 · Overview

Project overview

Nirvana Inn, an internationally renowned hotel located in the serene landscapes of Sylhet, Bangladesh, sought to elevate its social media presence with a cohesive and visually appealing branding identity. The goal was to create a series of designs that reflect the hotel’s commitment to luxury, comfort and relaxation, while also celebrating seasonal events and cultural moments.

The branding identity revolves around the themes of tranquility, elegance and warmth. Each design is crafted to convey the unique experiences offered by Nirvana Inn, from luxurious suites to cozy spaces, and from seasonal celebrations to everyday comfort. The color palette and typography are chosen to evoke a sense of sophistication and calm, aligning with the hotel’s ethos of providing a peaceful retreat for its guests.

02 · System

Colour palette

Linen
#FDEFE3

Spanish Viridian
#008049

Illuminating Emerald
#218E73

Bangladesh Green
#0B614D

Root Beer
#211306

Linen sits behind everything as the paper tone. A ladder of four greens, from Illuminating Emerald down to Bangladesh Green, carries headlines, buttons and packaging, with deep Root Beer as the grounding neutral.

03 · System

Typography

AaSans-serif · headlines & UI

AaScript · accent headlines

AaSerif · editorial headlines

Three typefaces run through the system: a sans-serif for body copy and interface text, a flowing script for accent headlines, and a serif for editorial headlines across the seasonal and promotional posts. Shown here in close free substitutes — the studio’s own font files were not supplied with the project.

04 · Social